India’s No.1 Brand Awards 2017 on 24th Sept 2017 in Mumbai

New Delhi, Delhi, September 18, 2017 /– Mr. Hemant Kaushik, Founder Chairperson of No.1 BRANDS Awards Council and CEO of International Brand Consulting Corporation,USA told the media that the India’s No.1 BRANDS Awards 2017 platform will salute the most trusted No.1 BRANDS of India and the event will prove to be the most radiant platform which showcases distinguished personalities and No.1 Brands of India. 100 brands throughout India and their CEO’s, Managing Directors, Presidents, Vice Presidents and Director’s will get together for a mega celebration of achievements, highlighting the success of Indian brands and the individuals behind them at the India’s No.1 BRANDS 2017 Awards function on 24th Sept 2017, Sunday at The Leela Hotel in Mumbai, India.

Mr. Kaushik said, We are also organising America’s Most Trusted Brand Awards in USA for all top 100 American Brands and also World’s Most Trusted Brand Awards on 9th Oct 2017 at New Jersey,USA.

No.1 BRAND Awards believes that it can provide tremendous service by identifying those who have maintained the highest standards of product integrity and brand development. Obviously, winners are not necessarily the highest selling brands but those that have worked hard to win consumer trust.

Google Certified Partner WhiteDigital, Selected as No.1 PPC Agency in India

Nagercoil, Tamil Nadu, September 18, 2017 /– whiteDigital, the Google AdWords certified agency in India, offers a stress-free management of Google AdWords Campaign for their clients by employing a certified team of Google AdWords experts in India. They create, manage and optimize Google AdWords campaigns for Maximum returns. Their focus is not just on clicks, but they figure out innovative strategies to spend wisely and maximize their client’s ROI for PPC and bring in healthy businesses.

whiteDigital has 16 Certified Google AdWord experts in India, who specialize in managing Search advertising, Display Ads, Mobile advertising, Video Ads, Shopping Ads, DSA ads, Call Only Campaigns and Retargeting. Being in the industry for more than 16 years, they have a clear understanding of the industry, and manage AdWords campaign across different verticals, localities and industries.

The CEO of the company, Mr. Gunaseelan, stated that “Our Google AdWords certified agency in India, works directly with Google engineers. Yes, we have a dedicated AdWords campaign manager from Google who helps us setup, optimize & manage our client accounts.” He also detailed that, “Our certified PPC experts in India manage more than $150,000 of AdWords spend for our clients every month. Depending on the Industry we build effective strategies, and manage successful campaigns using Search, Display, Video, Mobile, Call only, DSA, PLA’s and retargeting.”

The spokesperson also mentioned that, “we offer FREE AdWords setup for new business and a FREE AdWords Audit to existing accounts. You can also get a free consultation from our Google AdWords experts in India. Our dedicated and friendly, PPC expert in India will be online on IM’s providing a direct support through phone, Skype or video conferencing.”

whiteDigital’s team of certified PPC experts in India, keep up with the emerging trends and work closely with the stipulations set by Google. No wonder, whiteDigital was awarded as the best Google AdWords certified agency in India, for growth and innovation.

Notes to Editor

About whiteDigital

whiteDigital started its operations in the year 2002. whiteDigital mainly works to increase the conversions and drive in relevant targeted visitors through PPC campaigns in India. They have Google certified experts for Search, Display, Video, Mobile, Shopping and Analytics. They are an ISO 9001:2008 certified company, a dignified member of NASSCOM, BING certified and an Amazon partner for sponsored Ads. With their diligent efforts, whiteDigital won the Google AdWords Partner Agency Award for GROWTH & INNOVATION in 2016 and the Best Company of the Year award for PPC from Siliconindia. They successfully manage a Google AdWords Spend of more than $150,000 plus every month for their clients. For more details, visit http://www.whitedigital.in.

Sharptech wins Complete Digital Mandate for Sebamed India

Mumbai, Maharashtra, September 7, 2017 /– Sharptech Creative Services has been appointed as a digital partner for Sebamed India. A growth-oriented and innovative digital marketing solutions company, Sharptech will take over all digital duties including social media strategy, content marketing and creative strategy across all online platforms for Sebamed India.

The agency will be working towards creating enhanced digital visibility for the German baby skincare expert, across the country. With the ever-expanding healthcare market, Sebamed is looking at Sharptech to create brand awareness and influence new age parents via successful use of digital marketing tools.

The Indian consumer has become more conscious towards healthcare and the products that they use for themselves and their family. Industry reports predict that with increased digital adoption, the Indian healthcare market, which is worth around US$ 100 billion, is likely grow at a CAGR of 23 percent to US$ 280 billion by 2020.

The brand searching for an able partner to further capitalize on their strength and accelerate their overall growth has found a capable hand in Sharptech.

Mr. Gujjeti, Sharptech affirms, “We specialise in providing complete 360°digital solutions for HealthCare, Pharmaceutical, Education, Travel, E-Commerce & FMCG sectors. We believe in ‘Survival of theFreshest’, as we provide innovative & tried-and- worked digital marketing solutions to our existingclients. Our creative team excels in serving clients in new sectors.”

Notes to Editor

Sharptech is a digital marketing company in Mumbai providing complete digital marketing services like SEO, Social Media, PPC, SEM, ORM, CRM, App Promotion & Branding.

Network bags the creative mandate for Mahindra Lifespace Developers

Mumbai, Maharashtra, August 28, 2017 /– Network Advertising, one of India’s leading independent advertising firms, today announced that it has bagged the above-the-line creative mandate for Mahindra Lifespace Developers Limited, following a multi-agency pitch. To be serviced out of Network’s Mumbai office, the mandate includes all B2C and B2B projects across India by Mahindra Lifespace Developers Limited, a leader and pioneer in sustainable urban development through the creation of residential and integrated large format developments across multiple city-clusters.

Mahindra Lifespace Developers Limited is focused on sustainable urbanisation through distinct business lines across geographies, including mid-premium segment residential projects, affordable housing, and integrated cities and industrial clusters. The Company is developing two large format integrated business cities under the ‘Mahindra World City’ brand in Chennai and Jaipur. In addition, Mahindra Lifespaces enables access to quality housing at affordable prices via its brand ‘Happinest’. The Company has two such industrial parks: one, near Chennai in a joint venture with Sumitomo Corporation of Japan, and the other near Ahmedabad (Gujarat).

Recently, Network Advertising also won the full-service mandates from Metropolitan Stock Exchange of India (MSE), Firestone Tyres and Vinod Cookware.

Commenting on the win, Vinod Nair, Managing Director, Network Advertising Group, said, “Mahindra Lifespaces is a strategic addition to our consistently growing clientele and is a responsibility we feel proud to own. Given its vision and scale, we feel we can partner the brand to its rightful space in the mind of the consumers and the competition. The way the evaluation was conducted for this pitch was unique and unlike what happens these days, and increased our resolve to win such a mandate. It fits our tradition of building the biggest of Indian Brands into commanding scale and size.”

Commenting on the mandate, Sunil Sharma, Vice President – Marketing & CRM, Mahindra Lifespaces, said, “The Indian real estate sector is growing at a fast pace, evolving as per changing customer demographics and expectations. As one of the leading real estate development companies in India, Mahindra Lifespaces is focused on its brand values of simplicity, warmth, quality and transparency. We were seeking a partner who would match our values, while executing a strategic framework to differentiate and build on our strengths. Network, with its long standing partnerships with clients, demonstrated what can be delivered when there is stability and involvement from the leadership and an experienced team to power the set agenda.”

Notes to Editor

About Network Advertising Group

Founded in 1993, Network Advertising Group, is one of India’s leading, independent full services advertising agencies with capabilities in brand consulting, design, strategic planning, creative, media planning & buying and digital. The agency manages brands like HDFC Home Loans, Hindalco, Henko Detergents, Vijay Sales, Charagh Din Shirts, A O Smith, Moneygram and Corelle among others. Do visit www.networkadvtg.comfor more information.

About Mahindra Lifespace Developers Ltd.

Mahindra Lifespace Developers Ltd., the real estate and infrastructure development business of the Mahindra Group, is a leader and pioneer in sustainable urban development, through the creation of residential and integrated large format developments across multiple city-clusters – Mumbai Metropolitan Region (Mumbai, Thane, Palghar, Alibaug and Boisar), Pune, Nagpur, Ahmedabad, Nashik, the National Capital Region (New Delhi, Gurgaon and Faridabad), Jaipur, Hyderabad, Bengaluru and Chennai. As of June 30th, 2017, the Company’s residential & commercial development footprint includes 1.31 million sq.m. (14.06 million sq. ft.) of completed projects and 0.81 million sq. m. (8.7 million sq. ft.) of ongoing and forthcoming projects.

Mahindra Lifespaces is the first Indian real estate company to have voluntarily released its GRI compliant report based on the GRI (Global Reporting Initiative) framework. In 2016, Mahindra Lifespaces has been ranked 28th amongst the ‘Top 100 companies in Asia’ in the 2016 Channel News Asia Sustainability ranking.

AppLift’s Newest Fraud Report Reveals Global Mobile Programmatic Fraud Distribution Patterns

Berlin, Germany, June 29, 2017 /– AppLift, a leading mobile advertising technology company, today released the study, “Mobile Advertising Fraud: The Next Battlegrounds,” revealing international fraud distribution data. The e-book is a follow-on report to the company’s 2015 fraud study that uncovers new statistics about mobile fraud, evaluates the current challenges in the space, and the recent evolution of mobile fraud. The report also illustrates key heuristics to detect and prevent fraud and provides guidance for designing and executing on fraud-fighting measures for the entire industry.

According to Business Insider, the amount of global ad revenue wasted on fraudulent traffic could reach $16.4 billion in 2017, making it understandable that 78% of marketers are concerned with ad fraud and bot traffic. AppLift conducted a twelve-week study and found that India and Indonesia have the highest amount of fraud with 31.29 percent and 21.23 percent, respectively. AppLift also found that certain app categories are more susceptible to fraud than others, with entertainment apps and news apps seeing the most fraud traffic.

“As a leader in the mobile ad space, we firmly believe it is our responsibility to not only focus our efforts on detecting and fighting ad fraud, but to also share our learnings with industry peers so that we can all better understand the risks and fight fraud together,” said Tim Koschella, CEO of AppLift. “As exemplified by the findings in this report, our fraud detection team meticulously studies each campaign for fraud risks to help advertisers make the most of their spend and gain high-quality users.”

Findings include:

  • Countries with the most amount of impression fraud on RTB
    • India: 31.29%
    • Indonesia: 21.23%
    • Singapore: 18.18%
  • Countries with the least amount of impression fraud on RTB
    • Hong Kong: 4.13%
    • South Korea: 5.48%
    • Germany: 6.23%
  • App Categories with the most fraudulent activity
    • Entertainment: 22%
    • News: 22%
    • Education: 21%
  • App Categories with the least fraudulent activity
    • Parenting: 2%
    • Shopping: 3%
    • Travel: 7%
  • Most prevalent types of fraud in 2017 — More complex and sophisticated types of fraud have evolved that occur along the click and install/post-install levels: Ad Stacking, Click Injection and Click Stuffing being some of the most prevalent and damaging manifestations of fraud that the industry is facing today.

“The cost of advertising plays a significant role in mobile marketers’ budgets,” said CEO and Co-founder of AppLift, Tim Koschella. “The rise in fraudulent activity not only undermines the integrity of the advertising industry, but is extremely costly for advertisers. AppLift’s sophisticated pattern-detection technology helps marketers to better understand, detect and fight fraud at every level, and therefore, salvage a significant portion of their ad spend.”

AppLift’s report identifies that ad exchanges, publishers and attribution partners now have a bigger role than ever to play in mitigating fraud. To view the entire report, “Mobile Advertising Fraud: The Next Battlegrounds,” visit: http://insights.applift.com/mobile-fraud-ebook/.

Notes to Editor

About AppLift

AppLift is a data-driven technology company that empowers mobile app advertisers to acquire and re-engage quality users at scale on a performance basis. AppLift’s programmatic media buying platform DataLift 360 provides access to all automated supply sources in the market, reaching over a billion users per month. The technology leverages first- and third-party data to optimize media buys across all stages of the conversion funnel and, through its proprietary LTV-optimization technology, enables ROI-maximized user acquisition. AppLift works with 500+ leading global advertisers across all verticals, such as King, Zynga, OLX, Glu Mobile, Myntra, Paltalk, Nexon and Tap4Fun.